MOD – COO精品青年旅館 COO Boutique Hostel & Sociate

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COO精品青年旅館（COO Boutique Hostel & Sociatel）從一開始的設計理念便與眾不同，便是如何使新一代的旅店透過實際體驗和虛擬網路中創造出聚眾力強的社交空間並能融入其中。如COO的創始人Silas Lee所表示，COO的靈感來自新生代旅行者們希望減少路途旅行，對他們而言，旅行不再是獨自追求放鬆而已，而是一個獲得當地見解和體驗更真實的感受。希望COO是一個本土的，並結合特性以及亞洲人感受的品牌。

COO精品青年旅館座落於新加坡峇魯地區，該地區相當具有當地特色，也是新加坡最酷的街區之一，同時也以豐富的遺產和文化而聞名，距離歷史悠久的Tiong Bahru地區也不到5分鐘步行路程。

在以新生代旅行方式做為思考下，旅行不再只意味著一次簡單的度假，而是附加了更有意義的價值觀－體驗比享更加重要，在渴望真實並精通網路世界的規則下有著更緊密的連結。COO透過電子平台及真實性的體驗來實現了這一需求，呈現出COO最重要的三個亮點－全球化、交流與趣味性。這些點貫穿了COO的整體精神，包括了空間設計、網路、菜單及平面設計，甚至是對環境的選擇。COO致力於將建築打造成獨一無二的品牌體驗，並將此延續到獨立房間及共享房間，不同的餐飲概念店、綜合零售店以及共享工作環境中，而非一般傳統的居住與餐飲型態。

「每個COO項目的設計理念都來自於它所處環境的精神和記憶。例如COO座落於文化氣息濃厚的峇魯地區，毋庸置疑地COO需要自它所處環境中的文化遺產和傳統致敬。我們希望每一部份的設計都能訴說著四周環境中的某一故事，但是是以一種更好玩的型式，這才是COO品牌的本質所在。」Ministry of Design（MOD）的創始人及設計總監Colin Seah這麼地說著。

COO的入口是一個以金屬包覆的入口門廊，這個材料的想法來自於周邊老房子的金屬門。而COO接待櫃台後方背景牆所懸掛的霓虹燈藝術品則是由COO所在位置的地圖抽象化而成。旅店中隨時可見到呼應四周環境元素的設計理念，像是牆面及天花板的圖案，都被富有當地文化的圖案所覆蓋－咖啡店大叔、鄰居家的貓Bob、最現代化的建築及最傳統的Kuehs（蛋糕）等圖案都一一被呈現出。

COO接待櫃台後方背景牆所懸掛的霓虹燈藝術品標示出了旅店的經緯度。四層店屋以上幾層樓是11間全新打造的房間，房內設有雙層床，最多可容納68名客人入住。而走在走廊上還會發現許多有趣的東西，像是傳統家規被打印出來貼在牆上，公共區域如廁所也貼滿了詼諧有趣的圖案。二樓最具特色的是一個配有餐飲吧和洗衣機的露天陽台，加上幾個傳統的藤製座椅，充份提供了旅人們一處自助又輕鬆的空間。

COO還有一特色空間便是規劃於旅店中心位置的酒館，有著號稱「全球化」菜單的全日型休閒餐廳，菜單的靈感來自於全球與本土的特色美食，而為了使COO更符合「本土化」的精神，酒館中也提供了來自中峇魯地區的奇特本土食物。酒吧的私密空間和公共空間被外觀相同的金屬網分隔開來並限制空間的流動；這樣的設計也預留了很大的靈活性，可透過開放不同空間的屏障，為旅店和酒吧的客人提供了互動和交流的機會。

COO 為了真正體現「社交旅店」的價值，也推出了全球第一個「COO Connect」，這是一個互相匹配的網路平台，使旅客可在預定的時間就可以進入，並可聯繫同時在COO入住有著相同興趣的旅客，是和網路友人們一起探索和了解未知城市的寶貴工具。「COO Connect」的平台實現了在旅客入住前就可積極與其他旅客創造互動的機會或者交換旅行信息。而這平台還提供了二種功能－早餐俱樂部和晚餐俱樂部，來創造旅客們不用提前遇到或是相約，就可以通過酒館的一餐獲得聯繫。

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【延伸閱讀】
MOD-100 PP High辦公大樓
https://solomo.xinmedia.com/archi/62527-100PPHigh

MOD-大華酒店 New Majestic Hotel
https://solomo.xinmedia.com/archi/63098-NewMajesticHotel

MOD-羅克迪耶基公寓 Loke Thye Kee Residences
https://solomo.xinmedia.com/archi/63787-LokeThyeKeeResidences
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http://www.modonline.com
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編譯／蘇琨峰 Andre 　圖／MOD


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蘇琨峰／Andre

一隻喜愛新事物也對舊事物固執的牡羊。台北工專土木工程科、雲林科技大學營建工程結構組、墨爾本大學經濟與商業研究所，主修商業與資訊管理。喜歡看建築、旅行探險、攝影、網球、及擔任爵士樂團薩克斯風手。目前為《欣建築／國際脈動》編譯、文字記者、規劃欣建築國外建築相關行程及國際領隊。

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MOD／COO Boutique Hostel & Sociate　

Singapore’s first ‘Sociatel’ brand, COO, introduces a new-generation hospitality experience to locals and travellers alike. Its first property in Tiong Bahru have been developed and designed as a holistical brand experience. The brand synergizes a design hostel and a casual bistro; and introduces a world’s first: COO Connect, a digital interest-matching tool aimed at connecting like-minded hostel guests.

Sociatel
An establishment providing accomodation, meal and other services that focuses on all things social – social spaces, social media and socialising.
Millennials have changed the travel landscape in a massive way. Travelling is no longer about a passive vacation, but rather a meaningful getaway: where active experience trumps passive consumption. The Millennial recognizes value, craves authenticity, is digitally savvy, and constantly connected. COO is a digital and physical experience that captures this, and its brand DNA is built on 3 key touch points – Glocal, Social, Playful. These apply holistically across the entire COO experience from the design of the spaces, website, menu and graphics, down to the choice of neighbourhood. The playful yet chic design concept of each COO property will be inspired by the spirit and memories of the neighbourhood its located in. For its first property in the culturally rich neighbourhood of Tiong Bahru, “it was imperative that the design of COO pays homage to the strong essence of local heritage of its location. We wanted every part of the experience to be able to tell a story of the neighbourhood we are in, but in a playful way that reflects COO’s DNA,” says Colin Seah, Founder Designer of Ministry of Design.

STAY
True to its design approach, the eye-catching entrance is framed by metal mesh, taking cues from the metal gates of the old housing estates around the area, while the pièce de résistance, located at the COO Bistro is a suspended neon art piece shaped as an abstracted map of the neighbourhood. Hints of the neighbourhood continue to be seen across the ground floor, including a ceiling that is artfully covered with punchy graphic prints of ‘kopitiam’ (coffee shop) uncles, Bob the neighbourhood cat, modernist architecture and traditional ‘kueh’ (sweet cakes). The longitude and latitude coordinates of COO’s location also appear behind the reception area in cursive graphic neon. Accessible to hostel guests only, the upper levels in the four-storey shop house space features 11 newly furnished rooms with bunk beds, holding up to 68 guests at maximum capacity. Greeting guests across the hallways, house-rules in bold prints are plastered on the walls while witty icons are punctuated across the common areas like the bathrooms.

EAT
Designed as the main social space within the property, the 60-seater COO Bistro also includes a private corner where hostel guests get to enjoy their complimentary breakfast in the mornings and set-up their workstations, or simply just gather around throughout the day. Using the same metal mesh seen on the exterior, the private and public areas in the bistro have been cleverly separated while retaining the flow of space. The design also allows for fluid arrangement, creating interaction between hostel and bistro guests by opening up the barrier between the two spaces.

CONNECT
True to its ‘Sociatel’ values, COO also debuts a world’s first: “COO Connect”, an interest-matching tool available to hostel guests upon making a booking, allowing them to be linked up with a network of like-minded travellers staying with COO, an invaluable tool to explore or learn about a foreign city with newfound companions. From the time a guest books his/her stay, he/she will be able to create a personalised profile based on key interests and log in to the COO Connect platform. This allows them way ahead of their actual travel to chat with other guests who will be staying at the property during the same time period. Some may choose to make travel plans together or simply trade travel tips. The idea for COO Connect stemmed from the millennial generation’s love for digital connectivity. We saw an opportunity to leverage off technology to facilitate connectivity which doesn’t just stop in digital space but goes beyond that. Commissioned by COO, the platform was created in collaboration between BBH Labs, Blacksheep Live and Ministry of Design.


【More Information】
MOD-100 PP High
https://solomo.xinmedia.com/archi/62527-100PPHigh

MOD-New Majestic Hotel
https://solomo.xinmedia.com/archi/63098-NewMajesticHotel

MOD- Loke Thye Kee Residences
https://solomo.xinmedia.com/archi/63787-LokeThyeKeeResidences

MOD
http://www.modonline.com
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Editor／Andre Photos／MOD


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Andre Profile

A male Aries, loves learning new things and being nostalgic to old things. Academic background: Bachelor of Construction Engineering Department at National YunTech University, Taiwan and Diploma of Graduate School of Business and Economics at University of Melbourne. With character of a little introvert, addicting to architecture, photography, tennis, Jazz music and saxophone and being the translator of Xin Architecture/ International, reporter, organizer of architectural tours and international tour leader.