金點設計-璞園 台灣讚炭、年糕
璞園 台灣讚炭；圖片提供：優勢品牌包裝有限公司
璞園 台灣讚炭；圖片提供：優勢品牌包裝有限公司
台灣南投竹山擁有豐富竹林資源，日治時代因孟宗竹林相幽美而得「竹山」美名;竹山土生土長的「璞園－台灣讚炭」選用在地成熟竹作為素材，經專業技術燒製，發展一系列令人讚嘆的竹炭機能產品。在竹材中有無數肉眼看不見的細胞，其中水分經高溫燒製被徹底抽光，使竹材內形成具有神奇獨特淨化功能的細膩「多孔質構造」—能全面淨化水質、淨化空氣、除濕吸臭、釋放大量天然礦物質、有效阻隔電磁波、產生超強負離子、產生遠紅外線熱能、調節溫濕度、驅蟲等效果，天然健康的竹炭具有養生概念，還可不斷重複使用，是現代令人讚嘆的淨化生活體驗。
璞園 台灣讚炭；圖片提供：優勢品牌包裝有限公司
璞園 台灣讚炭；圖片提供：優勢品牌包裝有限公司
特別以「鮮味」「清淨」「舒感」「淨水」四概念，簡潔明瞭傳遞產品定位功能價值，並在設計上以線條圖繪製，簡約表現產品可運用範疇，讓消費者可清楚快速瞭解產品內涵，同時又是俐落的生活設計風格，達成呼應品牌自然潔淨的概念訴求。
璞園 台灣讚炭；圖片提供：優勢品牌包裝有限公司
Zhushan Town of Nantou County, Taiwan has enjoyed its rich resource of bamboo forest. During Japanese colonization, Zhushan (literally “Bamboo Mountain”) earned its name from the beauty of Moso bamboo forest; the Zhushan-based Pu Yuan Art－Taiwan Fantastic Bamboo Charcoal selects local ripe bamboo processed by state-of-the-art firing technology to produce marvelous bamboo charcoal series functional products. Bamboo contains cells not visible to the naked eye, and moisture will be drawn out after process by high-temperature firing. It thus makes the bamboo provide the magic, distinctive purifying function of fine “porous structure” to effectively purify water and air, eliminate dampness and absorb odor, release massive natural minerals, block electromagnetic waves effectively, generate strong negative ions, produce far Infrared thermal energy, regulate temperature and humidity, and repel incest. Natural and healthy bamboo charcoal which embodies the concept of regimen can be reusable that will lead you to a marvelous life-cleansing experience.
The design embodying the concepts of “freshness, pureness, coziness and water-purification” concisely and explicitly delivers the product’s value of positioning function. The design featuring line drawings concisely expresses the applicable scope of the products that lead consumers to a clear and rapid understanding of product’s intrinsic value that expresses a design style of agile life that achieves the appeal of clean concept to echo the brand.
年糕；圖片提供：知本設計
呼應魚型年糕，包裝亦以魚來作為主視覺 ，盒的兩面各一條姿態不同的魚兒，當兩面盒蓋均打開時，魚兒便優游成雙，為年節的吉祥福氣再加分。
年糕；圖片提供：知本設計
For rice cakes made in the shape of a fish, the packaging is designed with fish as the main visual focus. Two different fishes are printed on two sides of the box. When the boxes are fully opened, the fishes appear to be swimming as a pair, strengthening the festival atmosphere of Chinese New Year.
相關閱讀：
金點設計獎
http://bit.ly/1y9HtQL
相關網站：
金點設計獎官網：
http://www.goldenpin.org.tw/tw/
新一代設計展官網：
http://www.yodex.com.tw
金點新秀設計獎Facebook粉絲專頁：
https://www.facebook.com/YoungPinDesign
資料提供：美商方策顧問有限公司台灣分公司
圖片提供：優勢品牌包裝有限公司、知本設計
編 輯：何?融(何熊貝)
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